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: : Dhirubhai Ambani : :

Dhirubhai Ambani

'Dhirajlal Hirachand Ambani' was born on 28 December 1932, at Chorwad, Junagadh in the state of Gujarat, India, into a Modh family of very moderate means. He was the second son of a school teacher. When he was 16 years old, he moved to Aden,Yemen. Initially, Dhirubhai worked as a dispatch clerk with A. Besse & Co. Two years later A. Besse & Co.became the distributors for Shell products and Dhirubhai was promoted to manage the company’s oil-filling station at the port of Aden.He was married to Kokilaben and had two sons and two daughters. He also worked in Dubai for some time during his early years

Reliance Commercial Corporation

Ten years later, Dhirubai returned to India and started the Reliance Commercial Corporation with a capital of Rs. 15,000

The primary business of Reliance Commercial Corporation was to import polyester yarn and export spices.

The business was setup in partnership with Champaklal Damani, his second cousin, who used to be with him in Aden, Yemen.

The first office of the Reliance Commercial Corporation was set up at the Narsinathan Street in Masjid Bunder.

It was a 350 Sq. Ft. room with a telephone, one table and three chairs. Initially, they had two assistants to help them with their business. In 1965, Champaklal Damani and Dhirubhai Ambani ended their partnership and Dhirubhai started on his own.

It is believed that both had different temperaments and a different take on how to conduct business.

While Mr. Damani was a cautious trader and did not believe in building yarn inventories,

Dhirubhai was a known risk taker and he considered that building inventories, anticipating a price rise, and making profits through that was good for growth

Reliance Textiles
Sensing a good opportunity in the textile business, Dhirubhai started his first textile mill at Naroda, near Ahmedabad in the year 1966. Textiles were manufactured using polyester fibre yarn. Dhirubhai started the brand "Vimal", which was named after his elder brother Ramaniklal Ambani's son, Vimal Ambani. Extensive marketing of the brand "Vimal" in the interiors of India made it a household name. Franchise retail outlets were started and they used to sell "only Vimal" brand of textiles. In the year 1975, a Technical team from the World Bank visited the Reliance Textiles' Manufacturing unit. This unit has the rare distinction of being certified as "excellent even by developed country standards" during that period

Initial Public Offering
Dhirubhai Ambani is credited with starting the equity cult in India. More than 58,000 investors from various parts of India subscribed to Reliance's IPO in 1977. Dhirubhai was able to convince people of rural Gujarat that being shareholders of his company will only bring returns to their investment.

Reliance Industries holds the distinction that it is the only Public Limited Company whose several Annual General Meetings were held in stadiums. In 1986, The Annual General Meeting of Reliance Industries was held in Cross Maidan, Mumbai and was attended by more than 35,000 shareholders and the Reliance family.

Death

Dhirubhai Ambani was admitted to the Breach Candy Hospital in Mumbai on June 24, 2002 after he suffered a major "brain stroke". This was his second stroke, the first one had occurred in February 1986 and had kept his right hand paralyzed. He was in a state of coma for more than a week. A battery of doctors were unable to save his life. He breathed his last on July 6, 2002, at around 11:50 P.M. (Indian Standard Time).

His funeral procession was not only attended by business people, politicians and celebrities but also by thousands of ordinary people. His elder son, Mukesh Ambani, performed the last rites as per Hindu traditions. He was cremated at the Chandanwadi Crematorium in Mumbai at around 4:30 PM (Indian Standard Time) on July 7, 2002.


He is survived by Kokilaben Ambani, his wife, two sons, Mukesh Ambani and Anil Ambani, and two daughters, Nina Kothari and Deepti Salgaocar.

Dhirubhai Ambani started his long journey in Bombay from the Mulji-Jetha Textile Market, where he started as a small-trader. As a mark of respect to this great businessman, The Mumbai Textile Merchants' decided to keep the market closed on July 8, 2002. At the time of Dhirubhai's death, Reliance Group had a gross turnover of Rs. 75,000 Crore or USD $ 15 Billion. In 1976-77, the Reliance group had an annual turnover of Rs 70 crore and Dhirubhai had started the business with Rs.15,000